With this post, I would like to mention few important points to improvise the insight development process. Please note that, following steps can be applied to every common operation you perform over data from initialization to the end of analysis.

When you first collect the data, you first perform data cleaning operation to remain only with those data which can guide you through the right direction of analysis.

First of all try to understand the pattern of data you already have.
Normal patterns

• Constant
• Linear
• Cyclic
• Seasonal pattern with growth

Abnormal patterns (Triggered by external sources)

• Transient impulse
• Sudden rise
• Sudden fall

Once you’re able to judge the data pattern, you can make decision on if there is any data modeling technique applicable to those data or not.

For abnormal patterns, modeling is not possible as it is triggered by the external sources, and forecasting on their triggering behavior is not possible. But yes we can make some prediction on triggering but can’t forecast. When we use two almost similar words forecasting and prediction then we must clearly understand the difference.

As we can see in the comparison, when some formulation and processing on facts and figures comes into an operation, the outcomes become more relevant and precise.

This is first part of a depth oriented insight development post. With my next post, in continuation to this post, I’ll take few psychological rules to understand user behavior against their positive or negative action.

(Landing page = Exit page) =>Bounce rate

Exit Rate:

Any landing page ->Traverse -> exit on X page 
=> Exit Rate = Page views of ‘X’ page / No. of exits from ‘X’ page (including bounces)

The exit rate says that for all cases where someone visited that page (including the bounces); it was the last page that much % of time. Bounce and exit rate both calculated based on page views and not based on unique pages views. Exit rate include bounces.

Consider one example,

My website is having one page named Product1.html, having 35% exit rate and 28% bounce rate. As I mentioned, bounce rate is a part of exit rate; we can take difference of these two to get interesting information. Exit Rate (35%) – Bounce Rate (28%) = 7% visited other pages on my site then came back to the main product1.html page and exited from that page. This observation has an exception, like what if Bounce rate is greater than exit rate!

Logically, greater bounce rate than exit rate is bit misleading in understanding the behavior of users. Means, when people landing on a particular page and exiting from there only, what’s the reason behind people exit less when they’re landing on some other page, traverse certain number of pages and coming on that page. If a page is not really happening in engaging its visitors then exit rate and bounce rate should be almost equal.

Here’s the explaination on how a request for specific web page is treated at technical level: 

Visitors

• New Visitor
  • Anonymous
    • Exit before tracking
    • Cookie deletion & Cookie detection problem
    • Private / Safe browsing
    • Proxy
  • Observed
    • Robots / Crawlers
    • Showing hits as ‘not identified’
    • Soft 404
  • Identified
    • Tracking of successful visit
    • Event firing in response to action
    • Form fill-up (Not submitted)
  • Verified
    • Verified by email address
    • Form fill-up and submitted
    • Transaction completion
• Returning Visitor
• Identified as new visit
  • Deletion of cookie
  • Forget password & unable to retrieve, attempting new login
• Verified returning visitor
• Tracking cookie successfully
• Visitor already having Login credential for website

It becomes very crucial to consider certain assumption on number of Anonymous visitors while considering the overall visitors to a website. This assumption helps us in identifying issues with website loading, tracking and other GUI related problems. Also, by carefully assuming Anonymous visitor figure we can achieve a precise statistics of conversion rate and bounce rate.

As we can see, only identified and verified visitors matter to us while judging the conversion rate. But on the other hand we can’t ignore Anonymous and Observed visitors to our website as they might be the prospects to our website, and we might have lost them.

I read somewhere that you can’t move forward without getting & staying out of the comfort zone. I did this, yes, I did this. I faced people who were showing me treasure on my palm and was trying hard to make me believe on mirage and day dreams (seen by them). I read them well and decided to move ahead in my life. I foreseen my life after 5 years and decided to leave the people behind who wanted me to stay like one amongst them and become stagnant. I denied.

During last few weeks, I learned something very interesting about human behavior. A characterless & moraleless almost human who was engaged into cheap love affairs with more than 4-5 girls during his college life and who stuck into marriage accidentally was trying to convince me for better future opportunity and growth. “Is there something written on my forehead?”

Its time to say goodbye to all those people who ran away from their responsibility just because they didn’t want to get out of their comfort zone.

Both the rear view mirrors of your bike are equally important, so don’t just unbolt any of them.

Remember, curves are dangerous especially when the road is not cruised by you before. You never know when you find water, some small or big stones or may be a lamb. Also, to pass the curves with speed, your bike must have those compatible tyres and really good control.

Many people ignore helmets during long rides. There’re many reason why you should wear a good quality helmet while riding the bike. The first and most important reason is, your safety (people know this but ignore it). Second is, you won’t feel tired even after a really long ride as you’ll protected from the outer noise of your bike engine, other vehicles pass by you, and wind. Third reason is that your eyes will also be protected from small bugs and other dust.

Wearing proper shoes while riding the bike is also an important thing. Try to wear shoes, which can cover and protect your ankle from injury.

Do not listen loud music during highway rides. It is quite possible that you do not listen to some warning horn from speedy vehicle while overtaking some other vehicle and meet with the accident.

Make sure your bike is in good condition before you chose to cruise on bike. Change oil before it loses its viscosity; check air pressure in both the tyres, Make sure that your headlight and backlight working properly.

No worries! I’m coming soon with more super biking and more life

A well designed 180CC engine with 17.6ps of power fills you with confidence while riding given that you’re riding it around 100-110km/h. Cornering performance is very poor in compare to its competitors. TVS has been constantly involving lots of technology experiments with the new version launches.

The Racing God – Yamaha R15

According to me and other bike expert this is one of the most complete packages for racing which has ever been made in India till date. Only 150CC engine when filled up with more than 17ps of Power, it will definitely won’t let you behind to other competitors. 4 Valve engine with efficient fuel injection technology gives you the Racing God feeling undoubtedly. This machine can reach up to 140 km/h so smoothly and yet without making you disappointed on cornering performance. You even sometimes feel to shift to upper gear while performing at corners.

The Fastest Indian – Pulsar 220 DTS-Fi

Most strongest bike package ‘on paper’ is Pulsar 220, which is having more than 20ps of power along with the DTS-Fi technology advantage. It literally let you feel the power while riding the bike but after certain speed it also gives you feeling like it don’t want to go faster.  Very noisy yet powerful engine with carburetor (after the removal of fuel injection) supports you till 110-115 km/h and after that it starts giving you the response like it is performing more than it has been made for.

Hero Honda Karizma ZMR

Having 225CC engine this bike gives you the solid comfort on any road. Riding position, seat comfort everything is just great. Very smooth engine sound and riding comfort makes this bike the choice for comfort lovers. Karizma ZMR has been filled with PGM Fi Technology along with fuel injection which makes the response of bike’s machine so impressive. Only one thing which ZMR is missing is power at higher speed. It has only 17ps of power at 8500rpm which is not a good deal when you have a 225CC machine. But yes, you can trust the Hero Honda technology which is reliable and comfort giving at the same time.

Accessibility Controls—- — access.cpl
Add Hardware Wizard—— – hdwwiz.cpl
Add/Remove Programs—- — appwiz.cpl
Administrative Tools——- control admintools
Automatic Updates—– — wuaucpl.cpl
Bluetooth Transfer Wizard—— – fsquirt
Calculator– —– calc
Certificate Manager certmgr.msc
Character Map charmap
Check Disk Utility—– — chkdsk
Clipboard Viewer—— – clipbrd
Command Prompt—— – cmd
Component Services—- — dcomcnfg
Computer Management– —– compmgmt.msc
timedate.cpl- —— ddeshare
Device Manager—– — devmgmt.msc
Direct X Control Panel (If Installed)*- —— directx.cpl
Direct X Troubleshooter- —— dxdiag
Disk Cleanup Utility—– — cleanmgr
Disk Defragment– —– dfrg.msc
Disk Management– —– diskmgmt.msc
Disk Partition Manager—– — diskpart
Display Properties– —– control desktop
Display Properties– —– desk.cpl
Display Properties (w/Appearance Tab Preselected) ——- control color
Dr. Watson System Troubleshooting Utility—– — drwtsn32
Driver Verifier Utility—– — verifier
Event Viewer—— – eventvwr.msc
File Signature Verification Tool——- sigverif
Findfast—- — findfast.cpl
Folders Properties– —– control folders
Fonts——- control fonts
Fonts Folder—— – fonts
Free Cell Card Game——- freecell
Game Controllers- —— joy.cpl
Group Policy Editor (XP Prof)——- gpedit.msc
Hearts Card Game——- mshearts
Iexpress Wizard—— – iexpress
Indexing Service—– — ciadv.msc
Internet Properties– —– inetcpl.cpl
IP Configuration (Display Connection Configuration) ——- ipconfig /all
IP Configuration (Display DNS Cache Contents)— —- ipconfig /displaydns
IP Configuration (Delete DNS Cache Contents)— —- ipconfig /flushdns
IP Configuration (Release All Connections) ——- ipconfig /release
IP Configuration (Renew All Connections) ——- ipconfig /renew
IP Configuration (Refreshes DHCP & Re-Registers DNS)——- ipconfig /registerdns
IP Configuration (Display DHCP Class ID)——- ipconfig /showclassid
IP Configuration (Modifies DHCP Class ID)——- ipconfig /setclassid
Java Control Panel (If Installed) jpicpl32.cpl
Java Control Panel (If Installed)– —– javaws
Keyboard Properties– —– control keyboard
Local Security Settings—- — secpol.msc
Local Users and Groups—— – lusrmgr.msc
Logs You Out Of Windows—– — logoff
Microsoft Chat——- winchat
Minesweeper Game——- winmine
Mouse Properties– —– control mouse
Mouse Properties– —– main.cpl
Network Connections- —— control netconnections
Network Connections- —— ncpa.cpl
Network Setup Wizard—— – netsetup.cpl
Notepad—– — notepad
Nview Desktop Manager (If Installed)– —– nvtuicpl.cpl
Object Packager—- — packager
ODBC Data Source Administrator- —— odbccp32.cpl
On Screen Keyboard—- — osk
Opens AC3 Filter (If Installed)– —– ac3filter.cpl
Password Properties– —– password.cpl
Performance Monitor—– – perfmon.msc
Performance Monitor—– — perfmon
Phone and Modem Options—– — telephon.cpl
Power Configuration- —— powercfg.cpl
Printers and Faxes——- control printers
Printers Folder—— – printers
Private Character Editor—— – eudcedit
Quicktime (If Installed)– —– QuickTime.cpl
Regional Settings—- — intl.cpl
Registry Editor—— – regedit
Registry Editor—— – regedit32
Remote Desktop—– — mstsc
Removable Storage—– — ntmsmgr.msc
Removable Storage Operator Requests—- — ntmsoprq.msc
Resultant Set of Policy (XP Prof)——- rsop.msc
Scanners and Cameras—– — sticpl.cpl
Scheduled Tasks——- control schedtasks
Security Center—— – wscui.cpl
Services—- — services.msc
Shared Folders—– — fsmgmt.msc
Shuts Down Windows—– — shutdown
Sounds and Audio——- mmsys.cpl
Spider Solitare Card Game——- spider
SQL Client Configuration- —— cliconfg
System Configuration Editor—— – sysedit
System Configuration Utility—– — msconfig
System File Checker Utility (Scan Immediately) ——- sfc /scannow
System File Checker Utility (Scan Once At Next Boot)——- sfc /scanonce
System File Checker Utility (Scan On Every Boot)——- sfc /scanboot
System File Checker Utility (Return to Default Setting)—- — sfc /revert
System File Checker Utility (Purge File Cache)—— – sfc /purgecache
System File Checker Utility (Set Cache Size to size x)——- sfc /cachesize=x
System Properties– —– sysdm.cpl
Task Manager—– — taskmgr
Telnet Client—— – telnet
User Account Management– —– nusrmgr.cpl
Utility Manager—– — utilman
Windows Firewall—- — firewall.cpl
Windows Magnifier— —- magnify
Windows Management Infrastructure- —— wmimgmt.msc
Accessibility Controls ——— access.cpl
Accessibility Wizard ——— accwiz
Add Hardware Wizard ——— hdwwiz.cpl
Add/Remove Programs ——— appwiz.cpl
Administrative Tools ——— control admintools
Adobe Acrobat (if installed) ——— acrobat
Adobe Designer (if installed) ——— acrodist
Adobe Distiller (if installed) ——— acrodist
Adobe ImageReady (if installed) ——— imageready
Adobe Photoshop (if installed) ——— photoshop
Automatic Updates ——— wuaucpl.cpl
Bluetooth Transfer Wizard ——— fsquirt
Calculator ——— calc
Certificate Manager ——— certmgr.msc
Character Map ——— Charmap
Check Disk Utility ——— chkdsk
Clipboard Viewer ——— clipbrd
Command Prompt ——— cmd
Component Services ——— dcomcnfg
Computer Management ——— compmgmt.msc
Control Panel ——— control
Date and Time Properties ——— timedate.cpl
DDE Shares ——— ddeshare
Device Manager ——— devmgmt.msc
Direct X Control Panel (If Installed)* ——— directx.cpl
Direct X Troubleshooter ——— dxdiag
Disk Cleanup Utility ——— cleanmgr
Disk Defragment ——- dfrg.msc
Disk Management ——– diskmgmt.msc
Disk Partition Manager ——— diskpart
Display Properties ———– control desktop
Display Properties ———-Desk. cpl
Display Properties (w/Appearance Tab Preselected) ——— control color
Dr. Watson System Troubleshooting Utility ———— drwtsn32
Driver Verifier Utility ———— verifier
Minesweeper Game ——– winmine
Mouse Properties ——— control mouse
Mouse Properties ———- main.cpl
Nero (if installed) ——— nero
Netmeeting ———— – conf
Network Connections ———- control netconnections
Network Connections ——— ncpa.cpl
Network Setup Wizard ———- netsetup.cpl
Notepad ——— notepad
Nview Desktop Manager (If Installed) ——- nvtuicpl.cpl
Object Packager ———- packager
ODBC Data Source Administrator —— odbccp32.cpl
On Screen Keyboard ——— osk
Opens AC3 Filter (If Installed) ——— ac3filter.cpl
Outlook Express ———— – msimn
Paint ———— pbrush
Password Properties ——– password.cpl
Performance Monitor ——- perfmon.msc
Performance Monitor ——— perfmon
Phone and Modem Options ——- telephon.cpl
Phone Dialer ——— dialer
Pinball Game ———— — pinball
Power Configuration ——— powercfg.cpl
Printers and Faxes ——- control printers
Printers Folder ——— printers
Private Character Editor ——— eudcedit
Quicktime (If Installed) ——— QuickTime.cpl
Quicktime Player (if installed) ———— – quicktimeplayer
Real Player (if installed) ———— – realplay
Regional Settings ———– intl.cpl
Registry Editor ——— regedit
Registry Editor ——– regedit32
Remote Access Phonebook ——– rasphone
Remote Desktop ——— mstsc
Removable Storage ——— ntmsmgr.msc
Removable Storage Operator Requests ——— ntmsoprq.msc
Resultant Set of Policy (XP Prof) ———- rsop.msc
Scanners and Cameras ———— sticpl.cpl
Scheduled Tasks ———– control schedtasks
Security Center ———– wscui.cpl
Services ———— — services.msc
Shared Folders ———– fsmgmt.msc
Shuts Down Windows ——- shutdown
Sounds and Audio ———— mmsys.cpl
Spider Solitare Card Game ——– spider
SQL Client Configuration ——— cliconfg
System Configuration Editor ——— sysedit
System Configuration Utility ——— msconfig
System File Checker Utility (Scan Immediately) ———- sfc /scannow
System File Checker Utility (Scan Once At Next Boot) ———- sfc /scanonce
System File Checker Utility (Scan On Every Boot) ———— — sfc /scanboot
System File Checker Utility (Return to Default Setting) ———– sfc /revert
System File Checker Utility (Purge File Cache) ———— sfc /purgecache
System File Checker Utility (Set Cache Size to size x) ———— sfc /cachesize=x
System Information ———– msinfo32
System Properties ——— sysdm.cpl
Task Manager ———— taskmgr
TCP Tester ———— tcptest
Telnet Client ——— telnet
Tweak UI (if installed) ———— tweakui
User Account Management ———— nusrmgr.cpl
Utility Manager ——— utilman
Windows Address Book ——— wab
Windows Address Book Import Utility ———– wabmig
Windows Backup Utility (if installed) ———— ntbackup
Windows Explorer ———— – explorer
Windows Firewall ———- firewall.cpl
Windows Magnifier ———— – magnify
Windows Management Infrastructure ———– wmimgmt.msc
Windows Media Player ———– wmplayer
Windows Messenger ———— msmsgs
Windows Picture Import Wizard (need camera connected) ——— wiaacmgr
Windows System Security Tool ——- syskey
Windows Update Launches ———— — wupdmgr
Windows Version (to show which version of windows) ——— winver
Windows XP Tour Wizard ———— – tourstart
Event Viewer ———– eventvwr.msc
Files and Settings Transfer Tool ———- migwiz
File Signature Verification Tool ——– sigverif
Findfast ———- findfast.cpl
Firefox (if installed) ——– firefox
Folders Properties ———- control folders
Fonts ———- control fonts
Fonts Folder ———— fonts
Free Cell Card Game ——- freecell
Game Controllers ——— joy.cpl
Group Policy Editor (XP Prof) ——— gpedit.msc
Hearts Card Game ———– mshearts
Help and Support ——- helpctr
HyperTerminal ———– hypertrm
Iexpress Wizard ———- iexpress
Indexing Service ———- ciadv.msc
Internet Connection Wizard ——– icwconn1
Internet Explorer ———- iexplore
Internet Properties ——— inetcpl.cpl
Internet Setup Wizard ——- inetwiz
Java Control Panel (If Installed) ——— jpicpl32.cpl
Java Control Panel (If Installed) ——— javaws
Keyboard Properties ———– control keyboard
Local Security Settings ——— secpol.msc
Local Users and Groups ———— – lusrmgr.msc
Logs You Out Of Windows ———- logoff
Malicious Software Removal Tool ———– mrt
Microsoft Access (if installed) ———— – access.cpl
Microsoft Chat ———— – winchat
Microsoft Excel (if installed) ———– excel
Microsoft Frontpage (if installed) ———– frontpg
Microsoft Movie Maker ———– moviemk
Microsoft Paint ———— mspaint
Microsoft Powerpoint (if installed) ——— powerpnt
Microsoft Word (if installed) ———- winword
Microsoft Syncronization Tool ———- mobsync

The problem with real-time search is only that, such real-time search results are not passed from genuiness or quality standards.

Lets take an example comparing real-time search and a normal search based on filtering process made with certain algorithm. Real-time search gives you results from different updated news or information source which a normal search gives you the result which stays there for specific amount of time and remain still only if the resulted website is having good quality content which can further attracts the visitors to come and digg the result from different regions across the web.

Now in normal search results, every search result is authenticated by the visitors itself who’re checking them thoroughly and take those results for granted only if they really found them useful.

If we thinks about the future of real-time searches then it is so but natural that it’ll continue in existance but normal search results won’t be defeated.